People are more likely to recall a brand based on its logo rather than its name. The most recognizable brands and their logos are inextricably linked. Despite the fact that all three have changed, the logos retain their familiarity and recall value.
If you opt for professional logo designing services, you can create memorable and iconic logos for your own business. You’d want a logo that can deliver a high recall value, bring more potential leads, and advocate the brand’s reliability.
When the above-mentioned elements are at stake, one should not take a risk of making a solo flight, rather hire professional logo designing services like Infini Logo Design to achieve the said goals.
Why Do You Need Professional Logo Designing Services?
Before beginning to design your logo, a professional designer will have a lengthy conversation with you to fully understand your business and vision. There are several aspects of logo design that the average person is unaware of. Let’s take a look at five of the most important ones.
The Color and Font Combo
Choosing the right colors can be critical. A professional logo designer will be able to select the best colors to make your logo come to life. Next, never underestimate the impact of typography on any design, particularly logos. It is also true that most of us can only name two fonts. Professional logo designers can help you select the best font for your design and ofcourse, with befitting colors.
The Graphics and Font Combo
Brands with memorable names may choose to use their name as their logo. Sony is most likely a good example here. While its sub-brands, such as Walkman and Vaio, have their own logos, the parent brand’s four letters make for a simple but effective logo.
The original (from 1955) was redesigned in 1961 to become the modern version. With only minor changes to the font style, it has remained that way. Coca-Cola is another example! The curvy lettered logo was created in 1885. Pure graphics, on the other hand, can be just as memorable. Mercedes-three-pointed Benz’s star is instantly recognizable.
So, what is the point of all of this? A professional logo designer, on the other hand, can assist you in deciding which path to take. Personal bias toward our brand as a business owner can seriously cloud this judgment. The right phone call can have a significant impact on how your logo performs. One of the most important reasons to hire professional logo designing services is for this reason.
Representative or Abstract
The logo can either be a clear representation of what your company does or it can be abstract. A logo with a camera, for example, will instantly describe what a professional photographer does. You’ll want such a connection from time to time.
Abstract logos, on the other hand, allow for more room for expansion. Furthermore, your USP may be an abstract concept in and of itself. You don’t want your logo to be self-explanatory in these cases. A professional logo designer can use their imagination to incorporate the best features of your company into the logo. This is the message conveyed by the logo.
Direct or Subtle
The message conveyed by your logo must be consistent with the rest of the design. The current trend is for logos to contain subtle hints about the nature of the brand. Some logos, on the other hand, leave little room for interpretation.
This isn’t to say that the more “direct” logos aren’t well-designed. Because of their clear intent, such logos may work quite well.
Your logo will most likely appear on business cards and other marketing collateral. You might also want a business app. Explainer videos are another popular marketing and outreach tool that businesses use today. Your logo would perfectly work in explainer videos.
With so many places where your logo will be seen, you want it to look good everywhere. It should not lose clarity when reduced to the size of a business card or magnified on a display window. When the logo is used as an app icon, the brand should be easily recognized.
Finally, the ability to animate the logo opens up a world of possibilities for video content. When designing your logo, a good professional logo designer takes into account all of these factors.
Partner With The Best Logo Designing Services
Each of the points mentioned above is an area where professional logo designers can outperform you if you do it yourself by drawing it on paper or using a free online logo creation service. Before you choose the final design, professionals will also present you with several options.
Infini Logo Design does more than what’s discussed in this blog for your business logo. This is the reason Infini Logo Design has gained the status of leading professional logo designing services provider. Hit us up to learn more about our logo designing services.