Logo makers play a major role in giving identity to a brand. You won’t have seen any brand without a logo because it is essential for every business to set up its distinctiveness and have a symbol to represent itself.
All credit goes to logo makers and logo agencies, who work artistically and responsibly to create a differentiated logo, that has never been used before. It does require a lot of research and practice, but coming up with something out of the box is not simple as it looks.
Every big brand has its logo. It does a great deal of work in perceiving your brand to customers. Without a doubt, you would want your logo to be something extraordinary and different than others.
Logos are created through scalability, uniqueness, on-message, and to-the-point approach. That’s a lot to swallow by a beginner. But don’t worry, here is a step-by-step guide for beginners to learn to design logos.
Step One: Design a Brief and Do the groundwork
First, you have to lay a foundation for the logo design by researching and creativity. Many logo makers look at the logos of competitors to take ideas. A profound brief will provide you with direction and thoughts.
This phase might take longer. You have to be patient and think about all of the possibilities of creative structure you can create. All of your time and effort as well as the brief will depend on the client you are working with. Remember, every client is different and each will help you to learn something new with each project.
It is better to ask the client questions and what he has in mind. This will help you to collect all of the details and work accordingly, to provide the client with a satisfactory logo.
Step Two: Rough Sketch
Gather some basic ideas. You can do that using a pen, pencil, or computer software. Do not limit or restrict your thoughts, but place all of your ideas and bombard them on a sheet of paper. If you are not liking your ideas, sketch another page.
Let your ideas run freely on the paper. Draw some pieces of art which you think to convey the client’s message. Think of something extraordinary and try to blend in all of the details provided by the client, into one logo.
The motive is to build a creativity rush, to enlighten your thoughts and place them on a piece of paper. That will help you to think of something out of the box. Copying another logo is a complete no. However, going through them might give you inspiration and new ideas.
Step Three: Colors and Fonts
Once you are done with the rough sketching of your potential ideas on a paper. Go back and check to see which one looks hopeful. You might even find more than one which you think is suitable for the brand.
Now, as per your client’s needs outline some specific details as asked by the client, such as choosing a color, font choices, etc. However, if your client does not provide you with specific instructions or suggestions under these measures. Choose what looks attractive and go with the psychology of colors, which can come in handy to decide the tone of the logo.
Logo makers try to make their logo as attractive as possible, using maximum details and finishing. These attributes help them in creating a memorable logo.
Step Four: Feedback and Review
Perform some virtual mockups using your design software. It will not necessarily involve a lot of time or effort and will help in giving a good idea of what the finished product will look like.
These mockups will help you to stretch out for feedback. Close friends and family are the ones who will provide you with unbiased opinions. Whereas, you can reach out to the community, if possible, to find out people who are linked with the company you are designing for.
Ask specific questions to the people who you can reach out to, your clients and customers. Such as, what message they think is given by the logo, does the logo gives a unique look, or does it looks good with the brand.
Step Five: Final Result
By the time you have reached this last step, you’d which design will work. Carry out certain amendments according to the feedback and suggestions you received.
Remember that the logo you designed should be memorable, attractive, responsive, inspiring, on-message, to the point, and responsive. Perform a thorough glance at the brief and the details provided by the client, to make sure you do not miss any relevant instructions.
When all the process list is checked, feel confident in showing the client what logo you came up with. Keep in mind, to provide your work under the given deadline, fulfilling all instructions of the client.
Brands are seen and remembered through their logo. This is why every business needs to set up its differentiated logo. Well, all of the credit goes to the logo makers and logo design maker agencies, who successfully create a distinguished logo for each brand.
Designing a good logo is not a mystery. However, some basic instructions should be followed to come up with an upright logo. Following all of the above steps mentioned and understanding the client’s requirements, will help you in getting the best output.
An experienced and trusted logo maker is Infini-logo Design. Their highly experienced and professional team does not spare even a tiny detailing. They have completed 3000+ projects for reputable companies, such as Fortune 500. We would recommend trying your luck with them.