A logo is the most important aspect of your business. Whether starting a new venture or having a long-standing company, a logo is the first thing that people will see before actually knowing your business. It would not be wrong to say that the journey of a successful business begins with the perfect logo. But we should not forget that not all logos are effective unless the business or brand seeks assistance or simply hire professional logo design services. Crafting logos is a challenging process, and not everyone can acquire perfection in blending both visual and graphical elements.
So, for your ease and comfort, here is a list of steps that you can follow to create a flawless professional logo design. Want a recognizable brand? Read everything attentively!
1. Evaluate your Brand’s Standing
The first stage in the logo designing process is to figure out what the brand stands for and what the company’s objectives are. It is the Customer Discovery Phase. Before moving forward, search for your target audience and think about their needs. Evaluate the core areas of brands that can add innovation and creativity to your logo designs. Brainstorm ideas, highlight your favorite ones, and later do comprehensive research about them and move to the next step.
2. Find physical and Digital Space
Make a detailed list of places where your logo design will be published or uploaded. Such a process is Application Discovery which allows you to find out the right channel for your brand. Although you cannot have the entire information prior to the logo design, at least you can have a precise idea about some specific places. It helps you to make a flexible design that has to be perfect for business cards, brochures, and letterheads (physical space) and the social media platforms (digital space) as well.
3. Gather Inspiration
The third step is to take inspiration from other notable brands that we see every day around us. For example, have a look at the logo design of Coca-Cola, Starbucks, McDonald’s, Apple, Shell, Microsoft, and so on. These are the world’s most recognized brands of all time. You just need to do a little research about the history and products/services of these brands and think about how you can make your logo distinctive from them. Pay attention to the logo designs of your competitors but make sure that you create a different and unique design. In this step, your job is to refresh your mind and gain new insights about ideas and come up with your originality.
4. Sketch a Variety of Designs on Paper
After gathering ideas and concepts from other brands and competitors, start sketching that first pops up in your mind. Give yourself the freedom to use your imagination the most to bring out something that can create a boom in the marketplace. Almost all famous brands today that we admire were first started with a sketch, for example, Walt Disney’s and Apple logos. So, sketching is the best option before making digital drafts.
5. Digital Sketches
By this point, you should have a clear idea of what the logo will look like through the sketches. In this phase, start making digital sketches, use versatile color schemes, typography, templates, etc. Don’t think too hard about this, but sketch it thoroughly until you reach your buyer’s persona. Once you feel that everything is perfect, double-check layouts, shapes, texts, and borders to keep everything neat and perfect.
6. Color Selection
Using the right color scheme is the most important thing because it can either boost the visibility of your brand or make it dull. That is why you have to be extremely careful when picking up the colors. Be sure that for the dark background, the font has to be light in colors and vice versa. The color symbolism should align with the brand. For example, Twitter’s logo has a bluebird that signifies freedom and hope. Similarly, you can also try out different hues, shades, contrasts, and tints, but keep in mind that they should give meaning to the audience.
7. Picking up the Right Fonts
Your font selection comes last in the design part of your logo design specification. There are many styles to pick from but always choose trendy font designs. Of course, this stage is quite tricky because there are plenty of font sizes, styles, and shapes, so it becomes confusing to pick the best one. The typography should be distinctive yet not excessively flashy. It should draw attention without detracting the audience from the logo’s key goal. Incorporate these techniques carefully, and in the end, you will definitely originate an exceptional logo design.
Professional Logo Design Services Represent your Brand’s Identity Effectively!
A well-designed logo builds trust and confidence by demonstrating your professionalism that encourages viewers to recognize your brand. It tells your potential customers who you are, what you do, and how you can help them. So, always consider professional logo designing as the priority of your company.
If you want to bring the best opportunities for your business through a recognizable logo design, contact Infini Logo Design. Choose exciting packages to cater to all your needs. Ring a bell at +1 646 846 8596 and get a professional craft logo for your brand.