If you are a business or a brand owner, you must be aware of your brand identity. What makes your brand stand out, and how can you make it unique? This is not what we will discuss today. Instead, the logo design mistakes that keep your brand ID from being exceptional are our focus of discussion.
Experienced designers and digital marketers understand the importance of a well-executed, high-quality custom logo design for any business, big or small.
So, when we know the significance of custom logo designs, we should also understand the gravity of logo design mistakes. So let’s first try to establish our understanding of the 7 biggest logo design mistakes;
Overlooking Design Brief
This is possibly the most common logo design mistake a designer can make when tasked with a custom logo design. Don’t make assumptions about what the client wants. Instead, read the design brief thoroughly.
When establishing a custom logo design, keep the target audience in mind. For example, if you have only a rudimentary understanding of design, you will likely confuse it with decoration only. The professionals, on the other hand, understand that it is all about responding to challenges.
Copying From Your Competitors
A typical reason for copying someone else is another big logo design mistake prevalent among designers. Sometimes a client’s underestimation of the nature of the task leads to a short timeframe. However, this sort of behavior is destructive to both designers and companies.
The worst you can do is when you try to steal or copy the logo of your competitors. No – Never do that. It is not a smart move. Making a custom logo design is what you should opt for as it automatically keeps you from mimicking someone’s work.
The third most common logo design mistake is redundant work on a custom logo design. Logo designers bombard the whole logo design with so many elements. Don’t do that! Never forget – The less you have, the better. Don’t end up mixing many of the most effective ways into one.
Using Stock Images and Clip Art
What’s the point of having a logo if it’s not unique and appealing? Do not employ derivative concepts or plagiarize the work of other designers. At all costs, avoid utilizing clip art and commercial vector designs. They will make your custom logo design appear unprofessional.
Always create unique work for your clients, and they will undoubtedly appreciate it. Because if things go otherwise, it would be disappointing to lose business at the behest of such an unprofessional logo design mistake.
Choosing the Right Font and Color
Choose the colors of a custom logo design with care. For a custom logo design, you must find a balance that ensures the colors match your company. Fonts are also challenging to master. First, make sure that the font you choose corresponds to the message or goal of your logo.
Next, please select one of your brand’s features or characteristics and pair it with the font that best expresses it.
Overlapping in Design
This is one of the most common logo design mistakes. Overlapping the colors and creating some weird color combinations, too, is not on purpose… you don’t want to do that. Instead, when using different colors, use a line or just some space to distinguish the color theme. Also, do not overlap the fonts and wordings, and if you do, keep the design neat.
Not Suitable for Multiple Marketing
Nowadays, most logos are available in more than one version. Create a logo design that can be utilized in a variety of sizes and formats. You never know when your customer might wish to put that logo on t-shirts, brochures, or other marketing materials. It should look beautiful wherever it is utilized.
What’s the Whole Point?
Logo designing is an art that is constantly expanding. Therefore, designers must stay up to date on the ins and outs to become more proficient at their skills. Fortunately, it’s a procedure with a natural learning experience curve, so the more you do it, the better you’ll get.
Meanwhile, while you’re refining your skills, keep a watch out for these silly logo design mistakes. Avoid them, and you’ve already won half the battle. To get further guidance about logo designing, make sure you consult Infini Logo Design – a leading logo designing company in the USA to become the best in creating custom logo designs.